On this blog, we haven’t switched to advertisements for the revenue. However there are other blogs of mine that are monetized through ads. In order to ensure that those blogs generate good enough revenue through Google Adsense, I’ve done fair bit of research on how users interact with my website.
Interesting for me, the standard way of putting the ads works and although, I’ve found that there are other places, where I can place link units and other ads, still I’ve stayed with the most famous way of displaying the ads i.e. just above the content and kept it as standard color scheme of adsense as it works best for my blog.
How to find that what will be best placement for ads?
Before I start that how one can find out that which placement will work best for your blog, it is best to try the standard and recommended ad placements. There are many bloggers who run lot of ads and unfortunately ruin the reader’s experience. I tend to keep less ads and side-by-side focus on ensuring that I get maximum clicks.
Standard Adsense Placements
Above the content is something that I prefer the most, as it’s non-obtrusive and ensure that it’s above the fold. Above the fold stuff always works for adsense or any other advertisement and is preferred by all the advertisers.
Top Right Hand Sidebar
DownloadSquad has used this strategy. They’ve placed the ads on the top right hand sidebar. This ensures that user gets to see the ad right next to the start of the content and that also gives a good visibility and is the least obtrusive way of putting the ads and that too above the fold.
Apart from that these posts will surely help you find out that what other tricks are popular amongst webmasters –
Coming back to main point, I personally think that the best way of finding out that what will work for any blog is to do all sorts of tests on your blog, with variety of ad sizes, color combinations etc and by making good use of ClickTale.
ClickTale is a wonderful heatmap generator service, which tells you that what are the places on your blog’s page where the users click the most and accordingly you can place the ads. ClickTale is a paid service; however there is a free trial package and that should be good enough to find out that what is working for you.
Apart from that, you can try your hands on ClickHeat, an open source heatmap generator. It is simple to use and the best part is that it’s free of cost. Another benefit of using heatmaps is that it helps a lot in improving the user navigation of the blog. Digital Inspiration is another wonderful blog that is a classic example of putting the ads in the right positions.
In case you need any suggestions, feel free to contact us anytime or leave a comment and we’ll do our best to help you out with placement of ads.