In my whole blogging career and thing which I’ve learned from the blogging gurus is that when you start a blog, one should treat it as a business. When you start a business, you generally come up with a business plan and this fact is true for every blog as well. Instead of calling it a business plan, we’ll call it Blog Plan!
All blogging gurus have written some awesome blog posts where they tell you that what all is required to make a blog successful and generally people still make very basic mistakes when they launch a new blog, even though they’ve been reading those blogs for long enough time. Here are some of the basic rules which one should keep in mind before starting any blog and hopefully these will help you in making your blog plan a success!
1. Decide the topic – Alright, this is like the business idea. One should keep in mind that the blog must hover around a particular niche and al least 70% of the posts should be around that particular topic only.
2. Know your competitors/friends – Good thing about blogging is that your competitors are your friends as well. You compete with them in getting more visitors, you generally quote them and link to them and send visitors to them too. So one should know that who is doing well in that particular niche and accordingly plan that how you’ll become their friends.
3. What keywords one should target – Google Adwords keywords tool is an awesome research tool which tells you that what people are searching for and gives you an idea that how many people are searching for certain keywords in that niche.
4. Choosing the domain name – I’ll always suggest you to have the main keywords (which you found in step 3) in the top level domain.
Well, this is till the point where you choose the domain and now in the upcoming series, we’ll talk about the marketing, link building strategies and monetization and various other topics which will help you realize that making a “blog plan” is really important before starting any blog!