I know only two languages; Hindi (my mother tongue) & English (I’m not the best in it). Just like that there are thousands of other languages in the world and not everyone knows English. So the big question is that is it worth to provide the content in those languages to attract the readers of those countries or not ?
Let’s see how the world is distributed amongst the netizens & which language prevails :
Stat Credits : Internet World Stats
Well, I’m sure that these stats will certainly give you some idea about that which languages prevail on the internet and without a doubt English audience is much more than others, however there is another stat and that is that currently China is sitting at the number 1 position as far as number of Internet users are concerned (currently 220 million users).
If you are one of the readers who don’t have english as your first preference then you’d agree to me that you’d love to read the webpages in your native language and you’ll tend to stick to those web sites which are available in your preferred language.
So with this analysis, it certainly makes sense to install a translation plugin or service although things may not look too bright for everyone. Remember that people will only stick to a blog if they find quality content.
How to provide translated content for readers who prefer other languages :
1. Angsuman’s Translator Plugin Pro : Alright this plugin is one gem of piece. However, it comes with a price tag of $ 30. The plugin is full of features and I can suggest this plugin to anyone who’s looking for a pro solution for WordPress.
2. WordPress Global Translator Plugin : WordPress Global translator plugin is similar to Angsuman’s Translator plugin and the benefit of this plugin is that it is free and open source. It creates search engine friendly URLs and uses Google translation, BabelFish, Prompt or FreeTranslations.com as the translation engines.
These two plugins are automated versions and by any means are not perfect translators and can’t compete with a human translating the same thing. You can very well go ahead and tie-up with some person who knows that language and get the content translated or pay a certain fee to the person for translation of posts. Just remember, it will only make sense if the return on investment is worth. Don’t forget to check your traffic analytics to see if it’s worth doing the investment either or not.
There are many other translation plugins however, I can vouch for these two plugins at any given time and will recommend these only. However, if you think that any other plugin can compete with these two and deserves to be mentioned, then I’ll be happy to update this post at any time.