ads-in-feeds.jpg
Credit : John Chow

Google recently introduced much awaited feature by various publishers and i.e. Adsense for feeds, which allows you to display adsense ads in feeds too. This was welcomed pretty much by the publishers around as they were finding it difficult to monetize the Feeds. Recently, John Chow tested Adsense for Feeds and found out that it performed really well and he was able to make more money from it in one day itself than he used to make through Feedburner’s ad network in a month.

However, don’t you think that you are taking away the incentive from the people who have subscribed for your blog? If they have to see those ads then I’m sure they can do it by visiting your blog too. Few people will argue that people subscribe to their blogs so that they can read your content regularly, however, I certainly believe that Ads can be big turn-off and that’s why most people tend to subscribe for the RSS feed, so that they can read your blog without ads.

It seems to me that the trend of not running the ads in feed is still there as in a recent poll conducted by Darren Rowse, almost 66 % of bloggers don’t run RSS ads on their blogs. What’s your take on running ads in the feeds ?

5 Comment

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5 Responses so far | Have Your Say!

  1. As a reader, I wouldn’t mind if the ads are at the end of the feed item, and is atleast somewhat relevant.

    As a blogger, I find it insane that subscribers would expect an ad-free RSS feed. The concept of free AND ad-free web content will probably remain utopian. It just isn’t possible to sustain it.

    For blogs monetized by AdSense and driven by search traffic, subscribers don’t really matter, and I have a feeling I am not alone ;)

  2. Nice post, and a great website you have here I must add, so keep up the good work.

    I agree with what you are saying, the ad on feeds can be a good thing, but I also agree, that it is maybe stopping some people visiting your blog to see it, just reading your posts via feeds, which is definately not a good thing, I have yet to implement this, but I am unsure whether I actually want to or not.

  3. Sumesh, you are not alone !!!

    There seems nothing wrong in having ADs in the feeds.
    I still have a very low number of subscribers, so I dont plan to insert ADs in my feed.

    Now, ADs in feed, could possibly trigger one another type of subscribing promotion saying:
    “”Get the AD Free content delivered to you FREE !! ”

    How does that sound?

  4. @ Sumesh : I guess you are one of those who doesn’t mind reading the ads. Even I don’t have a problem with ads as I’m now ad blind. Although, I’m pretty much sure that many people won’t really love the idea of seeing the ads. As a publisher one would always want to get an opportunity to earn more. Although, I agree with you that ad-free web content will remain utopian

    @ Craig : Thanks for subscribing to my blog. Well, it really depends on how you see things, lemme give you two examples –
    1. You have already subscribed and took your time to visit my blog and then leave a comment on it. – This is true in your case. So, it’s good as it shows the community effect.

    2. You may have subscribed the blog but don’t leave comments and read it through feed reader. Well, there are various other ways through which a person can leverage the subscribers, even though they just read the blog through feeds and how to do that will be my next blog post :) And I have to say that your blog looks pretty cute too.

    @ Aravind : Well, as I mentioned in the reply to sumesh that I’m sure most of the publishers won’t mind it however, many readers may get irritated because of it. Well, the line “Get The Ad Free content delivered to you Free” doesn’t sound good as a publisher or writer. However, you show the ads in web pages anyway :)

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