Credit : John Chow
Google recently introduced much awaited feature by various publishers and i.e. Adsense for feeds, which allows you to display adsense ads in feeds too. This was welcomed pretty much by the publishers around as they were finding it difficult to monetize the Feeds. Recently, John Chow tested Adsense for Feeds and found out that it performed really well and he was able to make more money from it in one day itself than he used to make through Feedburner’s ad network in a month.
However, don’t you think that you are taking away the incentive from the people who have subscribed for your blog? If they have to see those ads then I’m sure they can do it by visiting your blog too. Few people will argue that people subscribe to their blogs so that they can read your content regularly, however, I certainly believe that Ads can be big turn-off and that’s why most people tend to subscribe for the RSS feed, so that they can read your blog without ads.
It seems to me that the trend of not running the ads in feed is still there as in a recent poll conducted by Darren Rowse, almost 66 % of bloggers don’t run RSS ads on their blogs. What’s your take on running ads in the feeds ?