Problem - What should be the word limit for my blog posts?

Answer - It really doesn’t matter!

That’s the answer to your question. You’ll see that there will be many bloggers who stress on the fact that people on the internet don’t have much time and they generally skip things while reading, so one should keep the blog posts short. However, if you really want to deliver the quality and want to attract quality readers, then you shouldn’t worry about the length of the posts.

Here are few things one should keep in mind -

1. Create comprehensive posts - If you want to deliver the quality content then you should create comprehensive posts and ensure that you put across the message in every sense. Don’t forget that every reader of you blog isn’t at the same level of thinking. You should try and convey every thing.

2. Creating bulleted lists helps - Creating lists in the posts (not list posts) helps the readers, as they can focus on the major points and thus skip through content fast. So, even if you posts are long, readers who love to skip things will be able to go through the main points and if required, they’ll go through the whole post.

What’s the benefit of comprehensive posts ?

Traffic -Quality readers love details and often bookmark the posts for later reference, so you’ll only attract more visitors because of social bookmarking trends! If you have something small to say or want to send quick updates, then use Tumblogs or Twitter. That’s what these tools are used for.

Wait! You said, it doesn’t matter then why Comprehensive posts?

Good Catch! Comprehensive posts is something I like and prefer when I go and research on some topic. However, there are posts which are short and simple and I love them too. One really needs to understand that quick and simple posts with clear instructions won’t hurt. The object is actually to deliver quality in the blog posts, so that visitors should become your loyal readers.

What’s the Gist ?

It really depends on the kind of blog you have and the purpose of the blog. If your purpose is to share knowledge, links and to do commentary on a particular topic, then quick posts will always do good. However if your purpose is to build authority then well researched, detailed posts will always make sense.