One of the ways of marketing your blog is to write guest blog posts on various blogs. It’s a different thing that there are few bloggers who just don’t like the idea of guest blogging and think that it’s a waste of time and that one should concentrate on posting better posts on their own blogs. Although, I’m not from that category of bloggers and I think that it makes more sense to publish guest posts on various blogs. It’s a different things that you will need to play the right cards at the right moment, when it comes to guest blogging (we’ll discuss that later in a future post).

Skellie, Tony Hung are some of the bloggers who have gained amazing fan following with help of Guest blog posting on Darren’s blog. No doubt, they produce some wonderful content themselves and without that it wouldn’t have been possible for them to gain the fan following.

Why Guest blogging is beneficial for your blog ?

1. Blogging = Being Social : When we are talking about blogging and marketing of the blog then in simple terms we mean that one should be social and guest blogging is one of way of being social. Not only that helps in building good relationship with the blogger where you are publishing the guest post but it also helps you in reaching the audience of their blog.

2. Improves your writing skills : If you are genuinely going to write blog posts for other bloggers then you’ll give your 200 % while publishing the articles and that will ensure that your writing skills improve. If you are not going to write better articles, you’ll only hurt your profile in front of thousands of readers.

3. Helps in SEO too : Just imagine that you get to publish, gem of an article on one of the most popular blog of your niche and in that you have included the link to your blog, that will not only help you in getting link backs from various bloggers as normally bloggers tend to create conversations. Those link backs can be really useful as they help in ranking good in search engines.

4. Helps you in building profile : Because so many people will be able to know you, it can help you in building a brand. Tony Hung’s example is one which I can give to any one. Keith D’Souza is also doing a wonderful job at weblogtools collection and has built a very decent profile with it.

These are some of the points which should attract any blogger to write guest blog posts on various popular blogs of their niche. Although, no matter what I say these tips will only work if you really put great efforts in writing good articles. If that’s not the case then you will be out of luck. Guest blog posting can go against you, if you are not really up to the mark.