There was a time, when Google was literally giving away Google Adsense accounts to publishers and one of the easiest trick was to apply through Google’s Blogger.com. However, now a days I’m hearing that Google isn’t approving the Adsense accounts so easily. They do a thorough check of every application before they approve it. I’ve even heard that Google isn’t entertaining any publisher whose blog/website isn’t more than 6 months old (I can’t confirm it, it sounds rumor to me).
Important question – Why is Google doing so?
Most likely the answer is that Google is experiencing lots of spam clicks as there are many click-fraud networks going on and Google wants to counter them by ensuring that they approve only legitimate publishers and not the click-fraud group members.
I’m legitimate! why aren’t they approving my Adsense account?
Google will give you the reasons for not approving your account, however if they haven’t; send them an email (don’t use all caps ever in any of your email, it’s never considered as polite) and ask for the reasons that were considered as negative for your blog. Remember! they are not your slaves, so you should always keep your tone polite enough. However, I would suggest that you should at least keep these points clear before you even apply for your Adsense account -
1. Top level domain will always benefit you – A top level domain name will leave a positive impression on reviewers mind as that shows that you are serious about your blog/website venture.
2. Try to have at least 30 blog posts – There are many bloggers who’d say that around 10-15 posts should be fine, however I would say that it doesn’t harm if you have some extra posts written and published as it’ll only shift you towards account approval and not towards account denial. Try to publish high quality posts and not just the rants against a person or service. What say harsh?
3. Don’t use black-hat seo tricks – Google is strict against black-hat seo tricks and even bans them from its search index. If at all you know those tricks, simply avoid them as they’d not leave good impression on the reviewer.
4. Submit your sitemap to Google webmaster tools – I’ve already written that how can you create a sitemap and integrate it in your blog. After you’re done with creating sitemap for your blog, you should go ahead and submit it to Google Webmaster Tools. That will also ensure that you are serious about your blog and are interested in seeing that how it ranks in Google. It will also help you in improving your blog accordingly.
5. Have mandatory pages on your blog – There are many pages on a blog that are considered as a must and if you don’t have those pages, possibilities are that the reviewer will think that the blog/website is not complete and may think that it’s under construction. I would suggest that one should have these pages for sure -
a) About blog and its purpose.
b) About page of the author(s) of the blog, if possible put mug-shots as well.
c) Contact page – you don’t need to reveal your email address, you can always use some plugin for contact form.
In short, I wanted to convey that it would be nice if you’d show that you have an active site and a budding community around your website or blog. Your blog should also convey the message that you are not one of the spammers and that you are not trying to game the system.
Do you have any clue as to why Google is getting strict about approving Adsense accounts and if you have come across any other tip ?