Regular posting certainly helps | (photo by LarimdaME)

When I was learning blogging there was one tip which I heard almost everyday and that was to post regularly on your blog, if you really want to succeed in making your blog popular. However, my blogging friend Sumesh doesn’t believe in this statement and suggests that you should write blog post only when you really want to, in order to ensure that you don’t compromise with your blog posts’ quality.

Sumesh has highlighted following points -

• Schedules sacrifice quality of the posts.
• Subscribers really don’t care about the post frequency.
• Subscribers read other blogs too and don’t really care that which blog gets updated when.
• You’ll loose interest from blogging because of schedules.
• Quality posts matter and not the regular posting.

I agree to some of the points which are mentioned by Sumesh, however I’d like to mention that why many professional bloggers suggest you to post frequently and I’d also suggest Sumesh to do the same.

Why Probloggers suggest to post regularly ?

1. Regular posting improves search engine rankings - It’s a well known fact that search engines give preference to those blogs which are updated regularly. So, if you want to rank well in search engines then posting regularly is definitely a good idea.

2. Improves branding of the blog - Constant updates from your blog will ensure that your blog will come in front of the readers more often than the blog which gets updated less. So when ever someone will ask them to name a blog of your niche then the one which gets regular updates will strike their mind more than the one which gets updated once in a while.

3. Your interest will increase more - This is slightly tricky, if really depends on one thing and i.e. Passion! If you are passionate about your subject then you won’t feel the fatigue or boredom rather you’ll fall in love with the subject even more than ever before.

4. It improves blog engagement - When you post regularly but in a set pattern then the readers will start expecting regular posts from you and if you will highlight and give importance to what your readers have to say in comments by replying to their comments or featuring their statements in blog posts, then you can surely expect a better community around your blog.

So next time if Darren suggests you post frequently on your blog, or Skellie tells you that less but regular posts are good then listen to them and if you are worried about the amount of stress it will bring in your life then Daniel’s suggestion of Budgeting your time will help you remove stress from your blogging.

I’m not against what Sumesh said in his blog post but it really depends on what you want to achieve with your blog, if you see your blog as just a platform to express your ideas or if you want establish yourself as an authority on the subject. If latter is your idea then regular posting will certainly do wonders for you. However, whatever you do, don’t post rubbish material on your blog as even I agree to Sumesh that it’s really the quality of posts which matters. Post decent quality material everyday and you’ll surely have a much successful blog.