Maintaining a marketing blog is a smart, cheap and one of the best ways to promote your business that can have a longer lifetime and give you greater exposure to your customers and potential customers than traditional media like newspapers. By running a marketing blog you can create greater exposure for your company’s products and services using the advantages of the world wide web to maintain the awareness and visibility about what you do, to publish a steady stream of news about your business development and develop relationship and trust with your clients.
Steve Kaufmann is a Canadian entrepreneur. He is the founder of The Linguist Institute which is now known as LingQ, a language learning system based on the methods he himself uses to learn languages. He speaks 11 languages, plus his native English. He is a successful blogger and writes on his The Linguist on Language Blog. His blog is very popular in the industry. It’s interactive, trustworthy and offers genuinely useful information for the LingQ language learning system but also for language learning in general. Simply put a typical story of a successful blog, a great business promoter that many of us are trying to develop.
BDS: Steve, welcome to Blog Design Studio, before we proceed with the questions can you give us some basic information about your company LingQ.
Steve Kaufmann: In simple terms LingQ is a language learning system and community. People learn from interesting input, audio and text, most of which is contributed by the members. We have some rather unique functionality which makes it easier and more enjoyable to gradually acquire language skills. Most of all it is a great community of people with a common interest in language who are helping each other and themselves. There is also mutual tutoring and error correction but in a way that is integrated with our learning methodology. I started this activity about 6 years ago after a career in the international trade of wood products, an activity in which I am still engaged.
BDS: How has your blog helped you in promoting your business?
Steve Kaufmann: My blog is one of the largest referrers to LingQ. It also helps to create some credibility for us amongst people who learn languages on the web.
BDS: What are your customers getting out of your blog?
Steve Kaufmann: Readers of my blog are not necessarily customers. I hope they are getting interesting and useful information, and the odd bit of debate and controversy. I try to vary the posts between providing sources of useful language content, ideas on language learning and general ranting on all kinds of subjects.
BDS: How often you post a blog?
Steve Kaufmann: Once every two or three days, and sometimes more often. I tend to post when I have something to say. I guess I should be more regular.
BDS: Do you use social networking websites like Facebook and Orkut to promote LingQ?
Steve Kaufmann: I do not use Orkut. All my posts appear on Facebook and Twitter. I do not really understand how it all works, but we get a lot of referrals to LingQ from Facebook and Twitter so I guess it does something. I am a little new to all of this social networking. I do not go around SMSing from my cell phone.
BDS: Do you think the design is important for your Blog/Website?
Steve Kaufmann: Blog design is key. A blog is like a store. People are more likely to come in to an attractive store than one that is not. The design has to suit the tastes and interests of the target group. Aside from the appearance, ease of navigation is also important. I think it is important to really think through what information you want to display where.
Thank Steve for giving us your valuable time. We wish you good luck with your social media marketing strategies! We hope that your experience will surely help spread the idea of importance of social media marketing in business.
Related posts
Loading ...
