Does your blog design really matters after all or is it just a luxury toy for the ultra-rich bloggers?

Well, it plays approximately the same role in representing your blog to the world as looks do for women. A pretty woman will definitely be “right” at the moment she appears in front of the people. Later on, she may turn out to be stupid, boring, or even malicious, but she has won the first battle anyway. The same goes for your blog. You may have the best of the content however if you don’t have a good blog design, you’ll still lose a lot of readers just because the presentation of the blog isn’t that good.

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Few days back, Google introduced a new feature in its Adsense program that lets you customize the font size of the adsense units. Back in February, Google came up with the feature of letting the publishers to change the fonts of their adsense units and now with the ability to change the fonts, we publishers have got more options to optimize the adsense units for better results!

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There was a time, when Google was literally giving away Google Adsense accounts to publishers and one of the easiest trick was to apply through Google’s Blogger.com. However, now a days I’m hearing that Google isn’t approving the Adsense accounts so easily. They do a thorough check of every application before they approve it. I’ve even heard that Google isn’t entertaining any publisher whose blog/website isn’t more than 6 months old (I can’t confirm it, it sounds rumor to me).

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Few days back, I got this email from Google Adsense team and found out that they’ve decided to retire Google Adsense Video units. I always felt that Google Adsense Video Units will be difficult to monetize in the current market conditions. I guess a wonderfully and creative video ad will do much wonders as marketing campaign for any company on YouTube itself. You don’t believe me – Check out the number of views of this ad on Youtube, this ad and this ad too.

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I know this post is pretty off-topic, however I couldn’t control myself from posting on this blog and thought that it’ll be certainly a nice topic of discussion on Blog Design Studio. Couple of days back, I went to a small trip to Shirdi Temple, Ajanta & Ellora Caves and I was stunned to see the wonderful work of art at both the caves. While, I was busy exploring the beauty of the caves, my not so techie friend started the conversation around WikiPedia and started praising that how WikiPedia is helping the world by giving a platform to share the knowledge with the world for free! Although, being a non-techie he was wondering that how do they run the service when they don’t have any business model around it.

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Marketing blogs isn’t simple and takes hell lot of hard work and commitment to make sure that the blog can make impact and that it reaches the top heights and gets the fame it deserves. That leads to coming up with various new marketing ideas as innovative marketing ideas always work. With this, we also learn the art of experimentation that in itself helps a lot in future blog ventures.

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Some time back, I’d written a follow up post on Daniel’s post; “Should you really write about what you love if you want to make money online?” In that post, I vouched for the idea of starting the blog on the topic of your interest and I still vouch for the same. However, there are people who just want to make money out of blogs and aren’t bothered about starting the blog of their own interest. The question arises, that how do they find out that on which topic one should start the blog and why one should start on that particular topic?

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