Blogs are everywhere. Blogs are about literally everything. People write a blog for a variety of reasons, as an ongoing diary or commentary by an individual, to promote a business, as a way to reflect on life or for a plenty of other reasons. Blogs are a great to express your opinions and attitudes, but when writing a blog you have millions of competitors. In order to build an audience, you have to avoid few things that can seriously hamper your progress toward your goal.

1. Uninteresting Posts

Before you start your blog, think about your goals you want to accomplish. Define your target readership and don’t forget that your future readers are common, real people and that you need to write posts that people enjoy reading and they will reward you by returning to your blog regularly. Getting the visitors is easy, making them your regular visitors is hard. Write in a conversational style and on one particular topic. Don’t worry about blog traffic but focus on quality contents.

2. Ignoring Search Engines Optimization

You should follow a basic but important search engines optimization tips that will make your page perfectly optimized like:
-Your blog URL should contain the primary keyword you want to optimize for.
-You should use your primary keywords in the title of your post and your secondary keywords in the body of your post.
-You should use your keywords in the anchor text of links in the body of your posts.

3. Off to a Vacation Every Week!

Write often and write regularly so readers and search engines will visit your blog more often, post on weekdays, because there are more readers and than post on weekends, because there are fewer new posts. Even if you keep a low pace of posts, say 5 posts per week still be available for your readers most of the time.

4. Terrible Design

There are two things that your blog design should not be: complicated and visually unappealing. If your blog design is complicated it will make readers distracted from reading your content. It also can slow down loading and will drive impatient visitors away. But if your blog design is simple and visually appealing it will be more attractive to your regular readers and also you can submit it to some CSS gallery site that feature great designs and get some extra traffic from there too.

5. Not Spreading the Word About Your Blog

Don’t just post on your blog and leave it like that. Comment on blogs, write useful content and make good friends on forums, submit articles and post a reviews to newsgroups. You must work a little bit harder and be active to generate traffic, read lots of other blogs, leave trackbacks, simply you should become part of the community.

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Does your blog design really matters after all or is it just a luxury toy for the ultra-rich bloggers?

Well, it plays approximately the same role in representing your blog to the world as looks do for women. A pretty woman will definitely be “right” at the moment she appears in front of the people. Later on, she may turn out to be stupid, boring, or even malicious, but she has won the first battle anyway. The same goes for your blog. You may have the best of the content however if you don’t have a good blog design, you’ll still lose a lot of readers just because the presentation of the blog isn’t that good.

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There were times when search engine optimizers were completely against Flash based websites and suggested the webmasters to not have flash based content on their websites. However, after Google made changes in how its bots dealt with flash content, we can be rest assured that we’d see more use of flash in blogs or website designs!

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HubSpot has been one of my favorite blogs on Internet Marketing and will always suggest internet marketers and business owners to subscribe to their newsletter or RSS feed. They are experts in internet marketing and I’m happy for the fact that they have launched Inbound Marketing University program.

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Does Twitter deserve the kind of coverage it gets on tech blogs? That’s the question Amit Agarwal has posted on his wonderful blog and exactly same question was going through my mind a few days back and I thought of writing something about it too. After looking at that post, I can only say that Amit has given me the opportunity to answer the question slightly quickly. We are seeing literally hundreds of applications, thousands of posts and even more number of tweets about Twitter. That definitely sounds like over dose to me, amit and many of you like us.

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It was a hot afternoon (not really! just trying to give it a dramatic angle) and the jaljeera story starts from this tweet of mine. Sachin & I were having fun on Twitter and was later joined by Praval (he rather hijacked the conversation – Good work buddy!) and Ketan (also know as Keeda - he is responsible for the motivation behind making Jaljeera as trending topic & for the cartoon).

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Few days back, I got this email from Google Adsense team and found out that they’ve decided to retire Google Adsense Video units. I always felt that Google Adsense Video Units will be difficult to monetize in the current market conditions. I guess a wonderfully and creative video ad will do much wonders as marketing campaign for any company on YouTube itself. You don’t believe me – Check out the number of views of this ad on Youtube, this ad and this ad too.

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