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[image credit : LTSeo]

For hundreds and thousands of businesses, the term “Google is God” is true. It helps business owners to generate their living-hood and the best part is that they ensure that it can help in every possible way and that too with ease! Google provides various tools that help webmasters in ranking your website well in Google’s search engine index. Here are some of them -

Google Adwords

To start with a commercial product, Google Adwords is the program that helps you in generating targeted traffic for your website. It lets you target the visitors from every possible manner. You can target visitors specific from a city, state, country and who are searching for specific terms. This is now considered to be de-facto of getting the most targeted traffic!

Google Adsense

If Google Adwords is for business owners to get targeted visitors, Google Adsense is the program that helps business owners in making money from the visitors they get on their website. I’m sure that there would be no one on the internet who wouldn’t have seen those ads. Well, there are business who’ve made millions out of it!

Google Analytics

How many people are visiting my website? Where are they coming from? Whey are they going to? Well, there are whole lot of questions like these that get answered by Google Analytics, one of the most powerful tool given for free by Google! It integrates with Google Adwords & Google Adsense to give us the overall picture of the traffic of the website!

Google Webmaster Tools

GWT is one tool that tells you if there are any broken links on your website. If Google is able to crawl your website to include in the index or not. It gives the ability to control the speed of Google Bot’s visit, finds out if your website is infected from malware. It also tell you that if your website is loading slow for users. Isn’t that a must have a tool?

Google Keyword Tool

Google keyword tool is a true gem! As a business owner, you can find out that what exactly visitors are searching for. With the correct strategy, a business owner can easily get their website ranked for the right keywords and thus can reap the benefits easily!

Google Ad Planner

This tool from Google can help you in digging out some very useful information about the competing websites. Not only that, it can certainly help in finding out that what all keywords one should target. After all, choosing the right keywords means eliminating maximum competition!

Google Traffic Estimator

This little nifty tool will help you find out that how much traffic will you get for the keywords that you are eying on. Of course, this is integrated with Google Adwords and thats why you see Google Adwords Logo on top of it. But does that matter when they aren’t charging a single buck from you?

There are other fantastic tools that will surely help you in one way or the other. I’m sure that you’d find them equally useful – Google Zeitgeist, Google Trends, Google website optimizer and Google Insights for search. If you know any other tool, please share it with us and I’ll include it over here.

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Typography definitely plays an important role in enhancing or diminishing the overall look of any web design. And all the web designers/developers were stuck with certain font families, even if they wanted to use the font of their choice, they couldn’t do it freely without compromising on various aspects. Of course, there were other ways too and I would love to include all those methods along with their pros & cons.

siFR (Scalable Inman Flash Replacement)

Scalable Inman Flash Replacement (sIFR) is an open source JavaScript and Adobe Flash dynamic web fonts implementation, enabling the replacement of text elements on HTML web pages with Flash equivalents. sIFR embeds a font in a Flash element that displays the text, preempting the need for a font to have been manually pre-installed on a user’s system. [via : wikipedia]

In even simpler words, instead of showing the normal text – it is replaced by Adobe Flash’s text and the font embedded in that flash file is used to display the text. You can add shadow, effects to the text and the best part is that its cross-browser compatible and thats why its loved. However, siFR is often criticized for making the pages load slower and is not supported by iPhone.

Cufon

Cufón aims to become a worthy alternative to siFR, which despite its merits still remains painfully tricky to set up and use [This is not the case, if you are using WordPress]. Some of the benefits of Cufon over siFR are that it loads faster, no plugins are required. [Via - Github]

Of course, nothing comes with cons. Cufon comes with the inability to highlight and copy/paste, not all fonts are supported. However, still its one of the preferred methods of using other fonts. We are using Cufon on this blog, so it can be a good example for you to look at.

There are other ways as well like Typeface.js, FLIR (Face Lift Image Replacement), however as browsers are getting better in supporting CSS3 – the better its becoming to improve the typography of the webpages. Although, with this method, copyright issues often come into play. In order to avoid these issues, few web services have come up with a model where by paying some fee, web designers will be able to choose various fonts (without worrying about licenses) for their website and the fonts will be served from their servers. Here are these services -

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Typekit

Typekit is one such service that has partnered with type foundries and have taken care of the legal issues. They let you choose the fonts using their web based editor. They have a plugin for WordPress, that lets you integrate this service with ease. There is an option of free plan and if you have one blog, you should definitely try this service.

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FontMeUp

FontMeUp is another service that allows you to use any font on your website. They have a similar concept and have hundreds of fonts to choose from. They also have a free plan and a WordPress plugin.

So after, looking at the benefits of these services, I’m tempted to use these service for this blog. I’ll notify as soon as this will be applied and will try to post the results as well. Personally, I see no reason for not trying these services and why any one else shouldn’t. Will you be using these to improve the typography on your blog or will you be going via existing ways?

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Image Credit – Twimg.com

WordPress is an excellent CMS and one of the most popular blogging platforms available. WordPress is free, open-source, extremely extendable and it gives the clients control over the content of their own website. It is quite user-friendly, it provides flexibility, you can use hundreds of plugins and last but not least it has a huge support community. With all those positive attributes how can you not simply like it. However it can be a little bit different for your clients. While you are probably fully comfortable in managing, editing, and adding content, most of your clients probably will be regular people not technically savvy and may find Wordpress hard to use. So part of our job would be to make things easier for these people for their better overall user experience with WordPress.

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Dom Tabs Save Space
If you run a blog for a longer time, you will notice that there is always more and more contents to display but less and less space for it. A solution for that can be the tabs feature. The Tabs are used in sidebars but also in the header for providing easy navigation and make information more available in a compact space. By using tabs you can have wide variety of content on your blog and all you need is to click on any tab and only the content for that tab gets displayed and the rest of the tabs’ content remains hidden.

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What is typography?

Typography is the art of arranging letters, words and paragraphs, and how they interact with each other in order to make them more readable, or more visually appealing. Good typography is just as important on a Web page as it is in the other mediums and it should be easy to read and pleasant as in every magazine or newspaper. Sometimes typographic style and its accompanying attention to detail have been overlooked by website designers, forgetting that 95% of web design is actually typography and the fonts you use are important as they will affect your website’s overall visual impact so it’s important for every designer and developer to know the basics of typography.
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Chromotherapy also known as Color therapy or colorology is a type of holistic healing that utilizes colors to achieve optimal health and it has been practiced by many races throughout the world for centuries. Some 2,500 years ago, Pythagoras applied color light therapeutically and ‘color halls’ were used for healing in ancient Egypt, China and India. Colors bring emotional reactions in people, when a color is seen, it can have an emotional impact and physical reaction. Different color provokes different reaction in humans: calming the nervous system, reduces blood pressure, energize, stimulate, increases Neuromuscular tone, stimulates happiness, brings on a sense of security, regeneration etc.

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Twitter has been doing really well in recent times; Acquisition offer from Facebook & $ 250 valuation can be called feather in a cap for this wonderful service. Of course, Twitter guys didn’t go with Facebook and are planning to monetize the service on their own. Now the question arises that how exactly Twitter can be monetized? Here are some of ideas that have been thought by many and I thought of just sharing it with you guys -

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