Blogs are everywhere. Blogs are about literally everything. People write a blog for a variety of reasons, as an ongoing diary or commentary by an individual, to promote a business, as a way to reflect on life or for a plenty of other reasons. Blogs are a great to express your opinions and attitudes, but when writing a blog you have millions of competitors. In order to build an audience, you have to avoid few things that can seriously hamper your progress toward your goal.
1. Uninteresting Posts
Before you start your blog, think about your goals you want to accomplish. Define your target readership and don’t forget that your future readers are common, real people and that you need to write posts that people enjoy reading and they will reward you by returning to your blog regularly. Getting the visitors is easy, making them your regular visitors is hard. Write in a conversational style and on one particular topic. Don’t worry about blog traffic but focus on quality contents.
2. Ignoring Search Engines Optimization
You should follow a basic but important search engines optimization tips that will make your page perfectly optimized like:
-Your blog URL should contain the primary keyword you want to optimize for.
-You should use your primary keywords in the title of your post and your secondary keywords in the body of your post.
-You should use your keywords in the anchor text of links in the body of your posts.
3. Off to a Vacation Every Week!
Write often and write regularly so readers and search engines will visit your blog more often, post on weekdays, because there are more readers and than post on weekends, because there are fewer new posts. Even if you keep a low pace of posts, say 5 posts per week still be available for your readers most of the time.
4. Terrible Design
There are two things that your blog design should not be: complicated and visually unappealing. If your blog design is complicated it will make readers distracted from reading your content. It also can slow down loading and will drive impatient visitors away. But if your blog design is simple and visually appealing it will be more attractive to your regular readers and also you can submit it to some CSS gallery site that feature great designs and get some extra traffic from there too.
5. Not Spreading the Word About Your Blog
Don’t just post on your blog and leave it like that. Comment on blogs, write useful content and make good friends on forums, submit articles and post a reviews to newsgroups. You must work a little bit harder and be active to generate traffic, read lots of other blogs, leave trackbacks, simply you should become part of the community.