typography.jpg

Typography definitely plays an important role in enhancing or diminishing the overall look of any web design. And all the web designers/developers were stuck with certain font families, even if they wanted to use the font of their choice, they couldn’t do it freely without compromising on various aspects. Of course, there were other ways too and I would love to include all those methods along with their pros & cons.

siFR (Scalable Inman Flash Replacement)

Scalable Inman Flash Replacement (sIFR) is an open source JavaScript and Adobe Flash dynamic web fonts implementation, enabling the replacement of text elements on HTML web pages with Flash equivalents. sIFR embeds a font in a Flash element that displays the text, preempting the need for a font to have been manually pre-installed on a user’s system. [via : wikipedia]

In even simpler words, instead of showing the normal text – it is replaced by Adobe Flash’s text and the font embedded in that flash file is used to display the text. You can add shadow, effects to the text and the best part is that its cross-browser compatible and thats why its loved. However, siFR is often criticized for making the pages load slower and is not supported by iPhone.

Cufon

Cufón aims to become a worthy alternative to siFR, which despite its merits still remains painfully tricky to set up and use [This is not the case, if you are using WordPress]. Some of the benefits of Cufon over siFR are that it loads faster, no plugins are required. [Via - Github]

Of course, nothing comes with cons. Cufon comes with the inability to highlight and copy/paste, not all fonts are supported. However, still its one of the preferred methods of using other fonts. We are using Cufon on this blog, so it can be a good example for you to look at.

There are other ways as well like Typeface.js, FLIR (Face Lift Image Replacement), however as browsers are getting better in supporting CSS3 – the better its becoming to improve the typography of the webpages. Although, with this method, copyright issues often come into play. In order to avoid these issues, few web services have come up with a model where by paying some fee, web designers will be able to choose various fonts (without worrying about licenses) for their website and the fonts will be served from their servers. Here are these services -

Typekit.jpg

Typekit

Typekit is one such service that has partnered with type foundries and have taken care of the legal issues. They let you choose the fonts using their web based editor. They have a plugin for WordPress, that lets you integrate this service with ease. There is an option of free plan and if you have one blog, you should definitely try this service.

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FontMeUp

FontMeUp is another service that allows you to use any font on your website. They have a similar concept and have hundreds of fonts to choose from. They also have a free plan and a WordPress plugin.

So after, looking at the benefits of these services, I’m tempted to use these service for this blog. I’ll notify as soon as this will be applied and will try to post the results as well. Personally, I see no reason for not trying these services and why any one else shouldn’t. Will you be using these to improve the typography on your blog or will you be going via existing ways?

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“A picture is worth a thousand words”.

This phrase emerged in the USA in the early part of the 20th century. Its introduction is widely attributed to Frederick R. Barnard, who published a piece commending the effectiveness of graphics in advertising with the title “One look is worth a thousand words”, in Printer’s Ink, December 1921.
It points out the power of a single image that can present complex stories that need many words to be described, or that a single image may be more influential than a great amount of text. Today in our dynamic world this is more important than ever before. Today we must absorb large amounts of data quickly.

In WordPress it’s quite easy for you to add images to your WordPress site. Upload them directly from within WordPress by using the built-in file uploading utility in the post screen or use any FTP Client software to upload as much as you want images to your WordPress site. In WordPress you can resize images and create thumbnails too. Actually there are three size settings available for you: thumbnail, medium and large.  In the same moment when you upload an image, WordPress will automatically generate these three image sizes not affecting the aspect ratio. The thumbnail is a resize with a crop, and the other settings are “max” width and height. So don’t worry.

Styling your images on your WordPress blog/site

Most likely your theme is already styling your images i.e. it is set to put a border around images in your posts, and float them to the left or to the right, and most of the time this is working good for you, but sometimes, you would like to style them in a different manner. In those cases you can easily change this “default” styles by few simple edits in the HTML code.

At Blog Design Studio in most of our themes we use these styles for the images:

.alignleft {
float: left;
}
.alignright {
float: right;
}
img {
border: none;
}
img.alignleft {
float: left;
margin: 5px 10px 5px 0;
}
img.alignright {
float: right;
margin: 5px 0 5px 10px;
}

And here is what you get:

men at work

But let’s say you want to add a thick black border around the picture. Before the /> that closes the tag just insert: style=”border: 3px solid #000000″


You can add space between the border and the picture too:


You can float it to the left:


Or to the right:


And of course you can add margins according to your preferences:

Optimizing your images for WP

You should not overlook image optimization. This is also an important part of WordPress SEO. By writing good alt tags for images and clever thinking of how you name the files, you can get extra traffic on your blog from the different image search engines. You can help your lesser able readers who check out your site in a screen reader, to make sense of what’s otherwise hidden to them too.

Heavy images can cost you traffic. Your visitors won’t wait 10 seconds for your image to load! So you should optimize your images for the web.  Your images should be in either .gif or .jpg formats (.gif is best for logos and navigation buttons, while .jpg is best for photographs.)  Reduce the size of your graphics so that they take as few bytes as possible while retaining acceptable quality.

In following posts, we’ll come up with some of the tools and plug-ins that will help you in making your life easier when it comes to dealing with images!

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