Facebook Pages are extremely popular among Small Business owners, Artists, Celebrities, Fortune 500 companies and who not! We’ve already discussed that how one can add a custom tab on Facebook Page and how to make your page popular and gain lots of fans. We discussed almost every aspect of gaining the fans for your Facebook Page, however we forgot to mention that if you have a creative, interactive and gripping facebook page, then fans will also engage in conversation pretty easily. So we thought of listing those 5 Facebook Pages that inspire us and we have fallen in love with!

Coca-Cola

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This fantastic page is a great way to show that how a user can be engaged. The page is powered through Adobe Flash and the nice use of colors and icons ensures that you won’t skip a single element on that page. The feature that I love the most is shown on Fan Downloads page. Fans can download free goodies only if they become the fan – a great way to add fans.

Victoria’s Secret

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This page is also a great display of how users around the world are engaged. You’ll see lots and lots of wall updates from its fans. Their Bombshell custom tab educates its fans to change the pic to few specific images that spread the word about Victoria’s Secret. They even make a great use of the Events feature of Pages. Impressive designs with hot looking models will entice you to become a fan!

Chase

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This ever so popular Facebook Page has over a million fans and an integrated application lets you search through various NGOs. They’ve integrated the application well in the page thus ensuring that a user not only becomes the fan of the page but they get to add the application easily too. Its neat and clean design is something I love the most!

There are more awesome Facebook pages like Adidas, Starbucks, Red Bull, Sony and a lot more. You’ll notice that small little activities and features ensure that these pages have gained more than million fans each. Of course, their brand helps in gaining the users, its really the interaction in the Facebook page that really kicks of the things. So, which is your favorite page and why you like it the most?

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In our earlier post we discussed that how we can add a custom tab on a facebook page and in this post we’d discuss that how can we popularize that facebook page to ensure that our brand name spreads and we can find targeted users. Of course, there have been many blogs that have already spoken about it and we’d like to ensure that this blog post will feature the best of techniques to ensure that you’d be able to promote your facebook page in the best of ways.

Lets start with the basics

best-friends-2.jpg 1. Invite your amigo : There will always be friends who’d be close and will be always ready to help you. If you have few friends like that in your list, why aren’t you inviting them? Invite them, ask them to spread the word, ask them to further invite their friends. This should help in spreading the name pretty quickly.

2. Updates are must – In order to ensure that your facebook page becomes a Rock Star, you’d need to keep it up to date. More over, if anyone would interact on your facebook page, its activity may appear in their timeline and thus will help in attracting more eye-balls. You can always use following applications for automating various tasks -

  • TwitterFeed – Using this service you can setup your blog feed and publish the updates on Twitter & Facebook. So whenever you’ll write a blog post, its link will automatically be published on these networks. This will ensure that you’ll get more traffic on your blog plus it’ll engage the fans as well. Since its the feeds that you can setup – you can easily setup feed from YouTube, Digg, Flickr or other services that you use.
  • Twitter Application – This little application displays your tweets on facebook and also lets you publish all your tweets on facebook. So even if you are posting updates on Twitter, they will be pushed on Facebook too. Thus keeps your pages active with fresh content.
  • HootSuite – I think it’s one of the best applications around as far as pushing the content on multiple networks. This wonderful service lets you schedule your tweets and with least amount of efforts you can easily manage Facebook pages, Facebook, Twitter and Linkedin accounts. So to ensure that fresh content is posted at all the times, you can schedule the updates easily using this.

Some Free Viral Marketing is on your way

Now that we’ve ensured that the content on your Facebook account is all up to date, its time to ensure that we can try and increase the fans for your business page. There are manual and tiring methods as you need to engage in conversation with new fans. Lets check them out -


viral-marketing.jpg 3. Search New Users – Facebook’s search displays results from updates across facebook. So if you have a business page about Custom WordPress Themes then do a search for “WordPress” and you’ll surely find lots of users that you can target. Engage in conversation with them and try to add them on your network.

4. Add friends of friends – You can also try to engage in conversation with friends of your friends and then add them on your network. This is a slow process however a darn effective one.

5. Add Facebook fan widget on your blog – Its not that you can only visitors from Facebook to your blog. You can also add Facebook fans from your blog. There will always be many visitors who’d come on your blog from search engines and they can become the fan if you give them the option of becoming one. Simply add a widget on your blog and see it in action.

Spend money and market your page quickly

Above activities would require decent amount of hours and efforts, however not everyone is blessed with that much amount of time. So if you can shell out some money, you’d be able to attract thousands of users for your business page. Here are some of the ways -


pay-per-click.jpg 6. Giveaways attracts new visitors – Even small giveaways like e-books, books can help in generating lots of visitors to your account. If you have a product that you can afford to give away, then go ahead and do it. Just ask your current fans to share your specific update and the luck winner can win. This can get pretty viral depending on how excited the fans are about that particular giveaway.

7. Social Ads – Facebook gives great advertising options. You can run various ad campaigns and attract users on your facebook page. Facebook’s social ads are pretty effective and you get to decide that how much money you want to spend. It’s quick and effective for sure!

8. Impress the visitors with custom landing pages – Well, if you can spend some money then get a custom tab designed and coded. An impressive landing tab page will always attract users and they would love to spread it as well.

Engaging with fans is important

Once you’ve added lots of fans, its important that they don’t forget you. We’ve already discussed that how you can keep fresh content coming on your pages, however if you won’t engage in conversation with your fans, all the efforts will go in vein. To avoid that here are few things you should keep on doing -

9. Comments and messages – Make sure that if a user comes and posts updates on your page, then you should thank them by sending messages. Leave comments on their updates regularly, this would keep them active.

10. Help them and they’ll help you – If your fans have blog around same industry then promote it on your pages. This will build a stronger relationship. After all thats what social networking is all about, isn’t it?

Caution – Don’t try to spam. Its good that you want to promote your business, however you shouldn’t forget that there may be many friends of yours who won’t be that much interested in knowing about your business every single hour. Make sure that your idea is to have the positive PR and not to be in the bad books of your close network.

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Marketing blogs isn’t simple and takes hell lot of hard work and commitment to make sure that the blog can make impact and that it reaches the top heights and gets the fame it deserves. That leads to coming up with various new marketing ideas as innovative marketing ideas always work. With this, we also learn the art of experimentation that in itself helps a lot in future blog ventures.

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I’m sure most of you must have read the stories that how one of the webmaster/blogger got thousands of linkbacks and tons of traffic that his web host crashed completely. The reason they flaunt is that one of their blog posts got featured on Digg homepage or how Stumbleupon community has embraced them. However, this keeps you wondering that why and how this isn’t happening to you and your blog.

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Hot news in blogosphere’s blogging sectionBlogRush is Shutting Down.

Well, few may be surprised about it, although I’m not surprised at all because I was certain about that no matter what happens, these widgets are of no use and don’t solve the traffic purpose. I know one thing for sure that building quality traffic and audience for any blog is not a piece of cake and no one can help you in getting quality traffic!

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In the last post we discussed that how one should consider doing a little bit of research before starting a blog and before buying any domain name. In this part of the post we’ll discuss that what should be the next step for your “blog plan“. Now that the domain name is booked, WordPress or any other blog platform is installed and you are ready to blog too! Well, that’s what you think! Blog Plan is a lot more than and lets find out -

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I’m sure that the answer to this question is what every business owner would love to know! Well, I’m no marketing guru and not even the best when it comes to online marketing, still I know enough that I can still try and answer this question when it comes to online marketing and that too without ads.

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