[image credit : LTSeo]
For hundreds and thousands of businesses, the term “Google is God” is true. It helps business owners to generate their living-hood and the best part is that they ensure that it can help in every possible way and that too with ease! Google provides various tools that help webmasters in ranking your website well in Google’s search engine index. Here are some of them -
To start with a commercial product, Google Adwords is the program that helps you in generating targeted traffic for your website. It lets you target the visitors from every possible manner. You can target visitors specific from a city, state, country and who are searching for specific terms. This is now considered to be de-facto of getting the most targeted traffic!
If Google Adwords is for business owners to get targeted visitors, Google Adsense is the program that helps business owners in making money from the visitors they get on their website. I’m sure that there would be no one on the internet who wouldn’t have seen those ads. Well, there are business who’ve made millions out of it!
How many people are visiting my website? Where are they coming from? Whey are they going to? Well, there are whole lot of questions like these that get answered by Google Analytics, one of the most powerful tool given for free by Google! It integrates with Google Adwords & Google Adsense to give us the overall picture of the traffic of the website!
GWT is one tool that tells you if there are any broken links on your website. If Google is able to crawl your website to include in the index or not. It gives the ability to control the speed of Google Bot’s visit, finds out if your website is infected from malware. It also tell you that if your website is loading slow for users. Isn’t that a must have a tool?
Google keyword tool is a true gem! As a business owner, you can find out that what exactly visitors are searching for. With the correct strategy, a business owner can easily get their website ranked for the right keywords and thus can reap the benefits easily!
This tool from Google can help you in digging out some very useful information about the competing websites. Not only that, it can certainly help in finding out that what all keywords one should target. After all, choosing the right keywords means eliminating maximum competition!
This little nifty tool will help you find out that how much traffic will you get for the keywords that you are eying on. Of course, this is integrated with Google Adwords and thats why you see Google Adwords Logo on top of it. But does that matter when they aren’t charging a single buck from you?
There are other fantastic tools that will surely help you in one way or the other. I’m sure that you’d find them equally useful – Google Zeitgeist, Google Trends, Google website optimizer and Google Insights for search. If you know any other tool, please share it with us and I’ll include it over here.